Described as a metaverse for the performing arts, ImmerSphere promises to democratize AR access, restore creator compensation, and revolutionize virtual performance. It’s a virtual realm where curators and performers can create novel combinations of musical virtuosity and inspiring settings.

Made up of spheres, 3D audio, and video environments, ImmerSphere enables viewers to experience a piano duet on the surface of the moon or witness an Irish folk jam under the sea. It might be a sunny day in Tuscany with music to match, a drumming session from a little-known corner of Accra, or an indie rock set from the back of a historic bar.

Each Sphere blends 3D sights and ambient sounds with a high-caliber performance. Visitors scroll through a selection of Spheres, and as a Sphere catches their eye, they tap on it.

Presenters can buy turnkey products such as Walking Concerts, Encore Series, and AR Collectibles to test the waters. Once they establish fluency, they can license the ImmerSphere platform itself and build out their own virtual performance venues and content collections.

The idea for ImmerSphere emerged two years ago when performers and arts centers were scrambling to find a path forward amid COVID. Founder and CEO Oni Buchanan said, “When concerts were canceled and all of us were isolated across the globe, I began to imagine a new combination of AR experiences that could reconnect artists with presenters and audiences. I had already broadcast tiny holograms of performers onto my desk or kitchen table; I had walked through shimmering AR portals that allowed me to enter a 360 space; and I had experienced the magic of geospatially pinning a virtual object to a real-world set of coordinates. To create something specific to performance, I wanted to merge all three, placing a hologram of a performer inside a 360-degree space, and have that combination pinned to coordinates in the actual world. Listeners could undertake a journey corresponding to the performance program in some illuminating way.”